By Cameron Hurlburt, Director of Business Development, LSN
The RESI South Conference is a hybrid event, with an in-person day on March 25th at the Whitley Atlanta Buckhead Hotel in Atlanta, GA, followed by two virtual days on March 26th and 27th. Life Science Nation expects 300+ life sciences startups, investors, and strategic partners to mingle for dynamic networking opportunities. The RESI South Partnering Platform opened on March 4th, connecting CEOs with 150+ early-stage investors. Tailored matchmaking in sectors like therapeutics, medical devices, diagnostics, and digital health awaits.
To learn more, please watch the RESI Overview Webinar hosted by our Chief Conference Officer and VP of Investor Research, Claire Jeong. In this 10-minute video, Claire provides an overview of the RESI conference series, explains what makes RESI South unique, and, most importantly, how the RESI conferences stand out from other partnering events.
Click the video to watch:
Crafting a compelling tagline is more challenging than you would expect – many startups approach it based on what they think sounds good and come out with a slogan that does not give much information on the company. A tagline should give investors a noticeably clear idea of what your company is doing in just 5-7 words. This forms the foundation of a company’s marketing collateral, something we emphasize in our educational content and webinars. It is where we start with the companies we work with, helping them refine their message into a concise, compelling snapshot of the company. It often takes at least 20 versions and edits to land on a good tagline. Gauge your success by sharing it with people unfamiliar with your company – can they accurately describe what your technology is, and what problem/disease you are addressing? If not, go back to the drawing board, or ask for our help!
