By Tom Crosby, Marketing Manager, LSN
The biggest issue that Life Science Nation deals with on a daily basis is a question that is constantly stifling progress in the industry: can a fundraising executive send a cold email to an investor that has a self-declared interest in their particular technology’s profile, and arrange a meeting with them – without an introduction? The answer to this question – Life Science Nation’s underlying thesis – is unequivocally, yes.
So, ask yourself this question that we hear so much: do you truly believe that you can get a list of self-declared investor mandates that are a fit for your company’s technology or services, put together a clear, cohesive, convincing email that effectively establishes your value, and then follow up on your responses with calls that begin a dialogue? Read on, and decide for yourself!
Because we had such an overwhelming response to last week’s email marketing article by LSN’s VP of Business Development, Alejandro Zamorano, we are reprinting that piece, along with two accompanying articles on building a target list and crafting an effective email.
These will also include a PDF on Email Marketing Strategy, which is the basis of a workshop that myself, Alejandro, and LSN’s VP of Marketing, Max Klietmann, put on at various conferences and universities, and for life science entrepreneurs involved in all areas of the life sciences.
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