LSN Releases Book: The Life Science Executive’s Fundraising Manifesto

12 Jun

 FOR IMMEDIATE RELEASE

For more information

Contact: Nono Hu

Marketing/PR Manager, Life Science Nation

(617) 580-5011

m.hu@lifesciencenation.com

 

LSN Releases Book:

The Life Science Executive’s Fundraising Manifesto

BOSTON (June 12, 2014) — Dennis Ford, founder and CEO of Life Science Nation, reveals in his new book released today, The Life Science Executive’s Fundraising Manifesto, the skill sets required to seek capital in the biotech and medtech arenas.

The Life Science Executive’s Fundraising Manifesto was written to help scientists understand the fundamental skills needed to brand and market their companies. It discusses how to use a consistent message to achieve compelling results from a fundraising campaign, and it teaches life science executives how to aggregate a list of potential global investors that are a fit for their company’s products and services. The book also explains how to efficiently and effectively reach out to potential investor targets, start a dialogue that fosters a relationship, and hopefully secure capital allocations.

The Life Science Executive’s Fundraising Manifesto is now available on Amazon.com and Barnes & Noble.com. For more information about the book, please visit http://www.fundraisingmanifesto.com or contact Nono Hu, Marketing/PR Manager at (617) 580-5011.

 

About the Author

Dennis Ford, founder and CEO of Life Science Nation, is a seasoned entrepreneur who has worked extensively with global alternative investors interested in high-growth, early stage technologies. In 2012, Ford brought his expertise into the arena of life science fundraising after spotting an emerging trend: institutional investors and family offices looking to invest directly in life science companies. The need to connect investors with scientists to enable the commercialization of new drugs and medical technologies, and thereby helping to change the world, was the impetus for launching LSN.

Ford is also the author of The Peddler’s Prerogative and The Fund Manager’s Marketing Manifesto, two well-received sales and marketing books.

 

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