By Nono Hu, Director of Marketing, LSN
Last week, we provided an overview of the infrastructure required to execute an outbound campaign. This week, we take a deeper look at how to build your target list of investors.
Chapter 9: “Global Target List—Match Your Firm with Investors That Are a Fit” explains the importance of finding alignment between your life science company and an investor’s interests. Here we outline how to use information on past financing rounds to uncover potential investors, and how to screen these leads to find active investors that may be interested in your company’s technology. Finally, we’ll anatomize an investment mandate, and examine the factors that determine fit, including your location, the type of product you’re developing, and the stage of development your asset has reached.
Next week, join us for Chapter 10: “Phone Canvassing.”