By Nono Hu, Director of Marketing, LSN
Following the overview of the fundraising process inChapter 12, we get into some of the nitty-gritty areas and explore a few common pitfalls and how to avoid them. Chapter 13 discusses the importance of getting on the road or hitting the phone to engage with relevant investors, and why it’s important to ensure that all the investor prospects you speak with are kept in context regarding the deal. Finally, the chapter explores how to prioritize your prospects to use your runway time most effectively while raising money.
Next week, LSN will bring you the final chapter, “Thirty-One Tips For Effective Fundraising”.