Welcome to Biotech Week Boston – Dirty Tricks and All

4 Sep

By Dennis Ford, Founder & CEO, Life Science Nation; Creator of RESI Conference Series

My Boston-based company, Life Science Nation (LSN), was basically frozen out of Biotech Week Boston (BWB) last year. I wrote an article in response to the treatment LSN, and our Redefining Early Stage Investments (RESI) Conference Series September event, received from the London-based owners of BWB. Yes, a London-based company owns Biotech Week Boston!  The article tried making the case that it was in the best interest of everyone to make BWB inclusive instead of exclusive if it really wanted to be a JPM-like east coast event.

As a result of writing the article, I and my company staff were told we were subsequently banned from any and all EBDGroup.knect365 events. Then, a few months ago, I was approached by one of their senior marketing staff with an offer.  First, she told me LSN and RESI could be part of the BWB this year’s event, but that LSN would have to pay a fee per RESI attendee which would have amounted to over $100K. Basically, the offer was to list LSN and RESI in their web-based event marketing collateral and have access to some event functions. Next, after my explicit refusal, I was shocked to learn that upon entering “RESI Boston,” LSN’s premier September event (since 2013) as a search term on Google, a paid advertisement appears, redirecting prospective RESI Boston attendees to EDBGroup’s BioPharm America conference “Register Now” page at BWB (see below). In my eyes this is a very dirty trick.

Do the Massachusetts Life Science stalwarts and luminaries who are supporting this BWB conference know that these type of shenanigans are part and parcel of what they are endorsing and sponsoring? 

I founded LSN and the RESI Conference Series to help move the needle in life science – to get early-stage life science companies funded and get badly needed treatments and cures to patients who currently have none. If you are a fundraising life science CEO or scientist-entrepreneur looking to fund a new drug, medical device, diagnostic test or digital health product, there will be over 300 global investors and partners that will be attending RESI Boston. Feel free to check out the program guide; https://lifesciencenationnewsletter.files.wordpress.com/2018/08/resi-boston-program-guide-8-24-2018_digital_100-compressed.pdf  Life Science Nation’s RESI event is being held on September 6th at the Boston Marriott Copley Place. 

It may be time for another Boston tea party.

One Response to “Welcome to Biotech Week Boston – Dirty Tricks and All”

  1. cartizzle September 6, 2018 at 12:41 pm #

    Hi Dennis, this is actually not a dirty trick at all, but very common in online marketing these days. Because the term you searched is not trademarked, this other company is simply bidding on that search term to show their ad. Because Google Ads is set up as an auction, it would be very easy for you to advertise on this same term and show *your* ad. I can understand your concern, but this is pretty common. I would equate it to television commercials for “Brawny” advertising that they’re “100x more absorbent than Bounty paper towels”. This is exactly what’s going on here.

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