By Karen Deyo, Director of Product, Israel BD, LSN
Life Science Nation (LSN) spends a lot of time with first-time and early-stage CEOs. Typically, they have their tech transfer license from academia and are now seeking non-dilutable money from the federal government, state regional entities, foundations, and patient groups.
The challenge is crossing the chasm between academic research and entering the start-up business domain. The good news is there is no shortage of advice and programs to help steer you in the right direction. The big issue that we see at LSN is that the entrepreneurs are coming to us with a problem-solution marketing slide set, and most are very generic and do not do much to really separate a company from all the other companies that are all competing for the same attending from the global partners who seek them.
LSN spends a lot of time with the startup getting the story of the founders and the technology straight, and then concentrates on the tactical: how to plan and execute a global partnering campaign. LSN’s Founder & CEO, Dennis Ford, will host free webinars this summer, with a series of three back-to-back presentations that target the challenges and myths of the startup CEO.
The series begins with the First-Time CEOs webinar on July 25, 12PM ET (Eastern Time). This session will cover some of the most common pitfalls that catch first-time and serial entrepreneurs off guard. From false premise and being tentative to surrounding yourself with executives that do not have augmentative and complementary skillsets, there are many things that can slow the growth of your early-stage life science entity. By learning how to avoid these issues and not run yourself over, your chances of making it to the market will increase greatly.
Next up is the Launching Your Startup webinar on August 1, 12PM ET. Launching a startup begins with commitment. Commitment to your startup initiative, your executive team, and your partners. Learn how to sustain this commitment by creating a proof of concept or prototype and create market traction initially, considerations to your corporate structure, simplifying finances in the beginning and what tools to utilize. This presentation walks you through an honest look at best practices to launch a life science startup.
The series wraps with the It All Starts with a Story webinar on August 8, 12PM ET. The most successful entrepreneurs are always the best storytellers. Finding a way to naturally formulate your company’s unique story and portraying this through multiple modalities whether it be a 1-minute elevator pitch, or a 12-slide pitch deck is one of the most effective ways to get potential investors and partners on board with your value proposition. This boot camp will cover the importance of entrepreneurial agency, finding your voice, and developing a compelling narrative for the different players that will emerge along a deal chain, and language tools to refine your hook.
Scan the links on the banner to register for these free webinars hosted on Zoom.
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