LSN Tagline Contest Winners Announced – The Power of Precision: Having a Clear and Concise Tagline, Not a Slogan

By Dennis Ford, Founder and CEO of Life Science Nation, Creator of the RESI Conference Series

In the dynamic, highly competitive life science arena, a startup company must have its story straight and act together. Understanding that effective communication is the crux of a successful investor and licensing partner campaign. Life science startup companies face the unique challenge of distilling complex ideas into digestible messages for their target audience. In this context, a clear and concise tagline and elevator pitch seamlessly integrated into the one-page data sheet, two-page executive summary, and 10-12-page pitch deck cannot be underestimated. The tagline and elevator pitch you develop for your startup are a potent tool, serving as the linchpin for all your present and future marketing endeavors. The tagline and elevator pitch anchor all your branding and messaging. These two entities are not slogans, they should be viewed in the context that if the right person read them, they would want to have a meeting with you.

LSN Has Developed a Process for the Continuity of Messaging

Life science startups often deal with intricate scientific concepts and advanced technologies. Communicating these complexities to a target audience, including investors, potential collaborators, and licensing partners, requires a delicate balance. A concise tagline is a beacon of clarity, distilling the company’s core purpose and value proposition into a few impactful words. This clarity is essential for effective communication and builds trust and credibility. A good tagline is hard to craft but easy to identify, requiring multiple iterations. Companies will frequently end on a tagline that is partway there, not realizing the difference that more work can make. This is the difference between a tagline such as ‘novel robotic platform to treat cancer’ and ‘Advancing Localized Cancer Interventions with Self-driving Robotic Platform’ – one tagline seems to provide a good amount of detail, while the other is clearly much more detailed but still concise. A well-crafted tagline remains an invaluable asset in the arsenal of marketing materials for startups striving to make a lasting impact.

Life Science Nation announced a Tagline Competition Contest. The top three taglines to receive complimentary registrations to our upcoming partnering conference, RESI JPM in San Francisco at the Marine’s Memorial Club & Hotel on January 9. The staff at LSN evaluated each submission based on clarity, level of detail, and conciseness when considering the top three. Thank you to the companies that applied. LSN evaluated close to 100 submissions. The winners are:

Tagline Competition Contest Winners
	Flexperc Medical
	Advancing Localized Cancer Interventions with Self-driving Robotic Platform
	Nesa Medtech
	Transform women’s health by developing a scarless, image-guided surgical solution to treat uterine fibroids.
	Inherent Biosciences
	Pioneering Epigenetic Diagnostics in Reproductive Health

Congratulations to the winners! We look forward to seeing you at RESI JPM!