By Karen Deyo, VP of Product, Israel BD, LSN
Crafting a compelling tagline is more challenging than you would expect – many startups approach it based on what they think sounds good and come out with a slogan that does not give much information on the company. A tagline should give investors a noticeably clear idea of what your company is doing in just 5-7 words. This forms the foundation of a company’s marketing collateral, something we emphasize in our educational content and webinars. It is where we start with the companies we work with, helping them refine their message into a concise, compelling snapshot of the company. It often takes at least 20 versions and edits to land on a good tagline. Gauge your success by sharing it with people unfamiliar with your company – can they accurately describe what your technology is, and what problem/disease you are addressing? If not, go back to the drawing board, or ask for our help!
Ahead of our next RESI event, RESI South, in person in Atlanta March 25, virtual March 26-27, we held a competition for the most compelling tagline, and received quite a few submissions! Below are the six winners – congratulations, and we look forward to seeing you in Atlanta!
| Tagline Competition Contest Winners | |
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Convergence Medical |
| Building the world’s first arthroscopic surgical robot. | |
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Sentrimed |
| Creating safer, oral oncology therapies by targeting podoplanin | |
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BrainStorm Therapeutics |
| AI-powered human brain organoid drug discovery engine | |
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Nanoxort |
| Smarter, safer medical imaging – powered by nanotechnology. | |
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Curanostics |
| Revolutionizing infectious disease diagnosis with rapid, precise ML-driven genomic analysis for healthcare. | |
 Light Switch Bio |
Light Switch Bio |
| Delivering Safety, Maximizing Value: Laser-Guided Drugs Transforming Pharma’s Approach | |
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