By Karen Deyo, VP of Product, Israel BD, LSN
One of the biggest challenges startups face when raising capital is simply getting in front of investors. Securing that first meeting often requires significant effort, and when outreach goes unanswered, founders are left wondering: Are they not interested? Are they just too busy? More often than not, the issue isn’t the technology – it’s the messaging. Without clear, concise, and compelling messaging, startups struggle to cut through the noise and grab investor attention.
Over the years, Life Science Nation (LSN) has developed a comprehensive library of educational content to guide first-time CEOs through the complexities of launching a successful partnering campaign. One of the most critical – and overlooked – components is messaging. Investors are inundated with inbound requests, and your company should make it as easy as possible for them to say “yes” to a meeting – ideally just from reading your tagline and elevator pitch. When working with scientist-entrepreneurs, we often go through 20–30 iterations of a company’s core messaging before it clicks. It’s hard work, but it pays off.
Another common pitfall: focusing too heavily on the science. Investors aren’t just investing in technology – they’re investing in companies. A strong scientific story is important, but it must be framed within a broader business narrative. Founders often get valuable feedback during their campaign, but the most successful teams anticipate objections and refine their story before they launch.
That’s why LSN created a structured messaging assessment tool to help companies get a head start. We’ve developed a proprietary questionnaire that, combined with your current marketing collateral, allows our AI agent to evaluate your messaging readiness and identify areas for improvement.
The assessment includes a first-pass tagline and elevator pitch based on our proven messaging criteria, along with an analysis across eight key areas – from management team to competitive landscape – to highlight potential weaknesses in your strategy.
We’re offering this service free of charge as part of our mission to help startups overcome the hidden obstacles that make fundraising so difficult. Click the link below to fill out the questionnaire – and we’ll be in touch with your personalized assessment soon.
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