By Caitlin Dolegowski, Marketing Manager, LSN
Partnering conferences are an important part of an early-stage company’s journey to raising capital and achieving your fundraising goals. Life Science Nation (LSN) hosts the RESI conference series to provide partnering opportunities with investors and strategic partners. Additionally, LSN provides support to Founders and CEOs to get prepared for meetings by putting their best foot forward and prepping them with the tools necessary to get there. A key tool for making the most of our next conference, RESI South, is the RESI Survival Guide.
The RESI Survival Guide covers the 5 major steps to finding success at RESI:
- Build a Comprehensive Partnering Profile
- Develop your Executive Summary
- Refine your Pitch Deck
- Craft your Meeting Request Message
- Outline a Follow-up Strategy
Read detailed explanations of each step and examples of executive summaries and meeting requests in the RESI Survival Guide.
Partnering for RESI South is LIVE as of Monday, March 4th. Make sure to set your schedules up and make time slots available and accept and send meeting requests to secure some meetings on your calendar.
LSN provides Partnering Tutorial webinars, you can signup to join the live webinar and participate in the Q&A on March 14, register here. The Partnering Tutorial is a terrific way to figure out how to navigate LSN’s RESI partnering system and learn insights on outreach strategy to secure investor and strategic partner meetings that are the right fit for you.
If you have any questions about getting prepared for RESI South or wish to have a consultation on your marketing materials, reach out to RESI@lifesciencenation.com and your Business Development representative will schedule some time with you to review. Registration is still open to attend RESI South, with options to attend both in-person and virtually. Happy Partnering!
Crafting a compelling tagline is more challenging than you would expect – many startups approach it based on what they think sounds good and come out with a slogan that does not give much information on the company. A tagline should give investors a noticeably clear idea of what your company is doing in just 5-7 words. This forms the foundation of a company’s marketing collateral, something we emphasize in our educational content and webinars. It is where we start with the companies we work with, helping them refine their message into a concise, compelling snapshot of the company. It often takes at least 20 versions and edits to land on a good tagline. Gauge your success by sharing it with people unfamiliar with your company – can they accurately describe what your technology is, and what problem/disease you are addressing? If not, go back to the drawing board, or ask for our help!
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