Tag Archives: book

LSN Summer Reading Series Chapter 7: “Establishing a Web Presence”

9 Jul

By Shaoyu Chang, MD, MPH,  Senior Research Analyst, LSN

Shaoyu 10*10If investors find interest in your slide deck and executive summary, what is the next thing they typically do? They look you up on the internet. A fundraising entrepreneur would not want to miss out on this opportunity to connect with interested investors. As a key component of your branding and messaging strategy, a good website provides a fully integrated and interactive package of information about your story, technology, team, and most recent updates. In this week’s edition of summer reading series, we will explore the issues a life science executive must consider when creating a strong web presence.

Chapter 7 of The Life Science Executive’s Fundraising Manifesto, “Establishing a Web Presence,” discusses what makes a simple and effective website, whether to do it yourself or hire a web designer, how to employ search engine optimization to drive traffic to your site, and the importance of constantly managing and updating your content.

Click here to download/print the PDF.

Over the past few weeks, we have laid the groundwork for a marketing campaign. Join us next week as we go outbound in Chapter 8, “Leveraging Cloud Infrastructure to Manage an Outbound Campaign,” where we identify useful tools for managing your outbound activities.

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

Bookcover-Front

Tags: , , , , , ,

LSN Summer Reading Series Chapter 6: “Branding and Messaging”

2 Jul

By Michael Quigley, Director of Research, LSN

mike-2Last week we discussed how to determine where your company fits within your marketplace. Once you have completed that process, the next step in a fundraising campaign is to develop your marketing materials. In this week’s edition of the summer reading series, we describe the importance of and what constitutes a strong set of marketing materials in the life science fundraising world. While your team and your technology are what will ultimately secure an allocation, having marketing collateral that clearly and concisely communicates your message will help you tremendously in getting in the door with investors.

Chapter 6 of The Life Science Executive’s Fundraising Manifesto discusses in depth the different pieces of marketing collateral you should be putting into the marketplace and how to develop everything from your logo to your pitch deck.

Click here to download/print the PDF.

Join us next week for Chapter 7: “Building a Web Presence,” where we take an even deeper dive into how best to use a website as a fundraising tool.

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

Bookcover-Front

Tags: , , , , , ,

LSN Summer Reading Series Chapter 5: “Knowing Who and What You Are, and Where You Fit”

25 Jun

By Shaoyu Chang, MD, MPH,  Senior Research Analyst, LSN

Shaoyu 10*10In this latest edition of the summer reading series, we will be explaining the importance of understanding where your opportunity fits within the marketplace. Knowing who you are and how you compare with other companies in the space is crucial in determining the investors to whom you should be reaching out, what you should be highlighting in your marketing materials, and, in some cases, whether you need to “pivot,” or change, your commercialization plan.

Chapter 5 of The Life Science Executive’s Fundraising Manifesto, “Knowing Who and What You Are, and Where You Fit,” discusses how to define yourself and your market, as well as the importance of being able to pivot after receiving feedback and how to identify when it is strategically relevant to do so.

Click here to download/print the PDF.

We hope this text proves to be informative. Join us next week for Chapter 6: “Branding and Messaging”, for some tactical tips on how to build a brand for your company.

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

Bookcover-Front

Tags: , , , , ,

LSN Summer Reading Series Issue #4

18 Jun

By Michael Quigley, Director of Research, LSN

 

mike-2This week in the summer reading series, we explore the current categories of early stage life science investors. As a result of the significant changes the investor landscape has undergone in the past few years, many traditional players have moved downstream to later stage investments or out of the space entirely, and new faces have stepped in to fill the void. Understanding what motivates these different groups and how they operate is crucial when looking for a successful financial partnership.

Chapter 4 of The Life Science Executive’s Fundraising Manifesto “Categories of Life Science Investors” explains how and why the funding landscape has changed, the types of investors who are currently funding companies, and, in general, the approach these entities take toward investing.

Click here to download/print the PDF.

We hope this text proves to be informative. Next week we will turn the focus inward with Chapter 5: “Knowing Who and What You Are, and Where You Fit.”

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

Bookcover-Front

Tags: , , , ,

LSN Summer Reading Series Issue #3

11 Jun

By Scott Parks, Director of Marketing, LSN 

Scott 2With the third installment of the summer reading series we take a look at the important decision of whether or not one should use a fundraising partner to help them in securing capital. Chapter 3 of The Life Science Executive’s Fundraising Manifesto “Going It Alone or Choosing a Fundraising Partner,” tackles this question head-on, describing what companies would be a suitable fit for fundraising partners, providing a breakdown of the different types in the marketplace today, and advising readers on how to go about vetting a potential partner.

Click here to download/print the PDF.

We hope you enjoy this chapter. Next week, join us for “Chapter 4: Categories of Life Science Investors.”

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

Bookcover-Front

Tags: , , , ,

An LSN Summer Chapter Series

28 May

By Scott Parks, Director of Marketing, LSN 

Scott 2Your fundraising efforts certainly won’t slow down this summer, nor will the team at Life Science Nation. We’re always on the clock, committed to providing early stage life science companies and investors with the critical data necessary to create compelling connections between technology and funding. In this spirit, LSN’s Next Phase will be publishing one chapter each week of our hit book from last summer, The Life Science Executive’s Fundraising Manifesto by Dennis Ford.Bookcover-Front

The Life Science Executive’s Fundraising Manifesto helps scientists understand the fundamental skills needed to brand and market their companies. It discusses how to use a consistent message to achieve compelling results from a fundraising campaign and how to aggregate a list of potential global investors that are a fit for your company’s products and services. The book also explains how to efficiently and effectively reach out to potential investor targets, start a dialogue that fosters a relationship, and ultimately secure capital allocations.

The LSN Summer Reading series begins with “The Legal Landscape: A Basic Overview.” Contributed by Gerard P O’Connor, Esq, this first chapter provides a whistle-stop tour of all the legal issues a fundraising CEO needs to consider when raising capital.

Click here to download/print the PDF.

O’Connor introduces the regulatory bodies a fundraising CEO will encounter, defines accredited investors, and presents some of the alternative options to pursuing venture capital funds. The chapter also informs entrepreneurs regarding key concepts in dealmaking, including dilution, terms, and working with brokers.

We hope you find this exploration of the legal considerations involved in fundraising to be informative. Join us next week for Chapter 2 — “Crowdfunding and IPOs.”

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

Tags: , , , ,

Newer Entries →