Tag Archives: Dennis Ford

An LSN Summer Chapter Series

26 May

By Cole Bunn, Senior Research Analyst, LSN

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Summer has arrived, even here in Boston.  To help your fundraising efforts keep on through the coming heatwaves without flagging, LSN will be running our summer reading series again.  Each week, we’ll share a chapter of The Life Science Executive’s Fundraising Manifesto by Dennis Ford, packed with advice and tips for positioning, branding and marketing your life science financing round.

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The Life Science Executive’s Fundraising Manifesto helps scientists understand the fundamental skills needed to brand and market their companies. It discusses how to use a consistent message to achieve compelling results from a fundraising campaign and how to aggregate a list of potential global investors that are a fit for your company’s products and services. The book also explains how to efficiently and effectively reach out to potential investor targets, start a dialogue that fosters a relationship, and ultimately secure capital allocations.

The LSN Summer Reading series begins with “The Legal Landscape: A Basic Overview.” Contributed by Gerard P O’Connor, Esq, this first chapter provides a whistle-stop tour of all the legal issues a fundraising CEO needs to consider when raising capital.

Click here to download/print the PDF.

O’Connor introduces the regulatory bodies a fundraising CEO will encounter, defines accredited investors, and presents some of the alternative options to pursuing venture capital funds. The chapter also informs entrepreneurs regarding key concepts in dealmaking, including dilution, terms, and working with brokers.

We hope you find this exploration of the legal considerations involved in fundraising to be informative. Join us next week for Chapter 2 — “Crowdfunding and IPOs.”

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

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Summer Reading Series Final Issue: The View Beyond Venture Capital

3 Sep

By Michael Quigley, Director of Research, LSN

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To wrap up the entire Summer Reading Series we bring you an article we wrote for Nature Magazine entitled “The View Beyond Venture Capital”. This piece discusses many of the shifts that are currently taking place in the life science investment ecosystem including the rise in relevance of family offices for early stage life science companies, different types of investor mandates, the changing role of Big Pharma, and more.

Click here to download/print the chapter PDF

It has been our pleasure to share these past 15 issues of the LSN Summer Reading Series with you and we hope you found some practices to bring back to you own campaign. If you missed out on any chapters thus far here are the links!

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

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LSN Summer Reading Series, Chapter 14: “Thirty-One Tips for Effective Fundraising”

27 Aug

By Michael Quigley, Director of Research, LSN

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To bring LSN’s Life Science Executive’s Fundraising Manifesto toward a close, we provide some motivational advice and tactical reminders to help a fundraising CEO bring their outbound campaign to a successful resolution.

With illustrations and helpful mottos, this ‘cheat sheet’ chapter will help the reader find their way through the fundraising maze in good spirits. From how to stay optimistic during the tough times, to when to stop marketing to investors, this chapter has it covered.

Click here to download/print the chapter PDF

Join us next week for the book’s addendum: “The View Beyond Venture Capital.”

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

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Chapter 13: “Straight Talk About Finding, Vetting, and Closing Capital”

20 Aug

By Lucy Parkinson, Senior Research Manager, LSN

Following the overview of the fundraising process in Chapter 12, we get into some of the nitty-gritty areas and explore a few common pitfalls and how to avoid them. Chapter 13 discusses the importance of getting on the road or hitting the phone to engage with relevant investors, and why it’s important to ensure that all the investor prospects you speak with are kept in context regarding the deal. Finally, the chapter explores how to prioritize your prospects to use your runway time most effectively while raising money.

Click here to download/print the chapter PDF

Next week, LSN will bring you the final chapter, “Thirty-One Tips For Effective Fundraising”.

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

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LSN Summer Reading Series Chapter 12: “Anatomy of an Allocation Process”

13 Aug

By Lucy Parkinson, Senior Research Manager, LSN

In recent weeks we’ve covered how to make a global target list of potential investors, and the basic techniques of phone canvassing and email outreach required to initiate dialogue. This week, LSN takes a look under the hood of the investment process. How do you turn that initial spark of interest into an allocation check?

This chapter explains how you can move the process forward through the pipeline and describes the people you’ll have to work with in order to make the allocation happen—from the initial gatekeepers to the final decision-makers. We look at how to make a good first impression and how to run a productive meeting with an investor, and explore what will happen during the due diligence process. If you’re preparing to meet with a potential investor in the near future, this chapter will be invaluable.

Click here to download/print the chapter PDF

Next week, join us for Chapter 13: “Straight Talk About Finding, Vetting, and Closing Capital.”

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

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LSN Summer Reading Series Chapter 11: “Email Campaigns”

6 Aug

By Michael Quigley, Director of Research, LSN

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This week, the LSN Summer Reading Series covers one of the most powerful tools in your fundraising arsenal: the outreach email.

From basics like mail merging and segmenting your list to sophisticated tools such as delivery scheduling and analytical tracking, this chapter covers how to use email to introduce your company to an audience of potential investors. This chapter also explains the importance of targeting the right contacts when you send an email and of including clickable links in order to uncover which recipients are engaging with your message.

Click here to download/print the chapter PDF

We hope you find this chapter useful in moving your fundraising campaign for us. Next week, join us to read “Chapter 12: Anatomy of an Allocation Process.”

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

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LSN Summer Reading Series Chapter 10: “Phone Canvassing”

30 Jul

By Michael Quigley, Director of Research, LSN

Once you have a global target list of investors as we outlined in last week’s chapter, you will want to begin going outbound and contacting these groups. With this week’s edition of the summer reading series, we explain what goes into an effective phone canvassing campaign.

“Chapter 10: Phone Canvassing” goes through the process of reaching out to potential investors effectively via the phone. Now the idea of contacting investors, or anyone for that matter, via a cold call may sound daunting to many fundraising entrepreneurs; however, in the highly competitive marketplace for early stage investment, entrepreneurs should use this and all professional tactics available to them in order to separate from the crowd and garner more attention from potential investors.

Click here to download/print the chapter PDF

Join us next week for Chapter 11: “Email Campaigns”

Enjoyed the preview? Buy now from Amazon.com or Barnes & Noble

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