By Nono Hu, Director of Marketing, LSN
For those that have been following the summer series thus far, you now have a firm hold on the legal landscape for fundraising as well as the importance of and what constitutes a strong set of marketing materials. In order to organize your outreach and keep track of whom you are sending those materials to, we have found that the proper utilization of cloud infrastructure is the best method to maximize your campaign’s efficiency.
Chapter 8 of The Life Science Executive’s Fundraising Manifesto, “Leveraging a Cloud Infrastructure to Manage an Outbound Campaign,” provides a framework for and describes the key functionality that makes some of today’s cloud infrastructure so valuable in any type of outbound campaign. From task management to content delivery and large-scale email campaigns with metrics and tracking, this chapter provides an in-depth look at the value these cloud based products can provide.
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Next week we introduce Chapter 9: “Global Target List—Match Your Firm with Investors That Are a Fit,” where the importance of having a global list of relevant investors and the process of creating this list will be discussed.
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In this latest edition of the summer reading series, we will be explaining the importance of understanding where your opportunity fits within the marketplace. Knowing who you are and how you compare with other companies in the space is crucial in determining the investors to whom you should be reaching out, what you should be highlighting in your marketing materials, and, in some cases, whether you need to “pivot,” or change, your commercialization plan.
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