Longevity, Health & Innovation – A Partnership Between LSN and MFA to Advance the Longevity Marketplace

15 Oct

Dr. Mary Furlong

An Interview with Dr. Mary Furlong, President and CEO, Mary Furlong and Associates

By Rory McCann, Marketing Manager & Conference Producer, LSN

With our inaugural Longevity, Health & Innovation conference fast approaching, I spoke to Dr. Mary Furlong, President and CEO of Mary Furlong and Associates, our partner for LHI. MFA is widely considered a leader in the longevity and aging marketplace, largely due to Mary’s experience in the space.

Listen below to find out more about how Mary got started, where she thinks the industry is going and the importance of events such as LHI in moving technologies and solutions forward.

Mary Furlong, Ed.D, MFA’s president and CEO, is a leading authority on the longevity marketplace. She has guided the business development and marketing strategies of leading corporations, emerging companies, and nonprofit organizations for more than 30 years.

Her list of clients/sponsors includes AARP, Caring.com, CareLinx, First Republic Bank, GreatCall Inc., Link•age, PetPlan, and UnitedHealthcare (UHC). Mary founded MFA in 2003 to help socially- and consumer-conscious companies understand the real needs of this growing market.

In addition, Mary is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business.

Before launching MFA, Mary founded the nonprofit organization SeniorNet in 1986 and ThirdAge Media in 1996. Throughout the course of her work for both organizations, she raised $130 million in venture capital funds, corporate sponsorships, and foundation grants.

During Mary’s tenure, SeniorNet served more than 500,000 adults age 50 and older. Much of her time was spent in the field at the organization’s learning centers, observing the applications that worked and the issues related to the technology. ThirdAge Media reached more than 2 million members – most age 45 and older – when Mary served as its CEO and visionary leader of the editorial team.

Mary has appeared on CBS, PBS, NPR, and NBC’s Today show to discuss trends in aging and technology, and her expertise has been featured in The New York Times, USA Today, Business Week, Fortune, People, and Fast Company, among other publications.

In 2001, Fortune Small Business named Mary one of its “Top 25 Women Entrepreneurs,” and Time-honored her in 1999 as one of its “Digital 50.” She also served as a White House Commissioner on Libraries and Information Science during the Clinton administration, and she has conducted hearings on aging and technology for the U.S. Senate. She was named one of the 100 most influential women in Silicon Valley by the Silicon Valley Business Journal and has been a recipient of the ASA Leadership Award. Mary is an advisory member of the Ziegler Link•age Longevity Fund, L.P.

Mary is the author of Turning Silver into Gold: How to Profit in the New Boomer Marketplace, which was published in February 2007 by Financial Times Press. She also co-authored the book Grown-Up’s Guide to Computing, published by Microsoft Press in 1999.

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