The Omicron Effect: What May Change and What Won’t

9 Dec

By Rory McCann, Marketing Manager & Conference Producer, LSN

It seems like not much time has passed since events around the world opened back up for in-person attendance. However, with the emergence and spread of the Omicron variant of COVID-19, many who had enthusiastically jumped back into in-person networking are asking, “What now?”

Whether discussing COVID-19 or fundraising in general, there is no crystal ball, leaving many to wander around in the dark hoping to make the most of uncertain times. In the absence of future forecasting, what I can offer instead are principles of partnering that are consistent and productive, no matter the state of the world around you.

Partnering is a numbers game, but not one of luck. Success takes research, strategy, patience, follow-up, and the ability to take feedback constructively. To prove that these aren’t new principles, check out these past interviews and articles outlining what successful partnering looks like. The truth is that there is no perfect environment for fundraising. Whether the Omicron variant throwing a wrench into the best-laid plans of in-person meetings or another event that gets in the way, solid principles will carry into successful partnering and lead to powerful partnerships in the future.

Learn more about how Life Science Nation can help you with your fundraising efforts and check out the newest digital  Redefining Early Stage Investment (RESI) conference, January 11-13. Early bird rates apply until December 17!

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