Know Your Competitive Landscape

14 Apr

By Greg Mannix, Vice President International Business Development, General Manager Europe, LSN

Do you know the players in your field that are developing similar technologies, or different technologies for the same application? Do you understand how your technology compares to those potential competitors? These are issues investors will want to see you have a grasp on, so having a clear vision of your Competitive Landscape will add a lot of value when you are pitching for investment.

Life Science Nation (LSN) offers valuable resources to early-stage companies as they seek funding and develop their strategies to grow and progress. To track your competitive landscape, LSN has a powerful business development database that tracks more than 60,000 companies across all the verticals of the life sciences and all stages of development. In just a few clicks, you can see your own competitive landscape.

Once you’ve seen the competitive landscape, it’s important to understand how to communicate your unique value. We can also help you understand and effectively communicate this, extracted in part from your better picture of the Competitive Landscape, through LSN’s Branding & Messaging consulting services. Experts will work with you to develop optimal marketing collateral for you to use in your communication with investors and partners, increasing your odds of success. Hear from Reglagene CEO Richard Austin on how he learned to tell his company story and how it impacted his early-stage fundraising.

Finally, you can put your enhanced market comprehension, communication skills and story to the test in the Innovator’s Pitch Challenge (IPC) at Digital RESI, June 7-9. The IPC is a fantastic showcase for founders who participate in a live Q&A from investors and strategic partners from different sectors in life science and healthcare. Investors frequently ask pitching founders about their unique value and market competition. A keen and well-communicated understanding of the competitive landscape shows investors that you don’t just function within an industry – you know it.

This knowledge can help you position yourself, not just accurately among competitors, but as someone who really knows their industry. To learn more about your competitive landscape or about any products or services mentioned, reach out to connect with LSN’s dedicated business development team.

Want to learn more? The Business Development team at Life Science Nation is available to answer questions and share additional details to help you meet your partnership goals!
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Alex
Greg Mannix
Vice President International Business Development
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Candice He
VP, Business Development & Global Investment Strategist
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Antoinette Lowre
Manager of Business Development
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Alexander Vassallo
Manager of Business Development
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