Tag Archives: life science nation

Global Funding Insights for Digital Health Initiatives in 2018

12 Jul

By Ashley Durrer, Marketing Manager, LSN

This week I interviewed Colin Widen, the CEO of Boston Innovation Capital (BIC), Life Science Nation’s (LSN) wholly-owned broker-dealer arm, to learn where investors are allocating funds, and the current focus on healthcare advancement within the digital health space.

BIC works alongside LSN and our network of investors to support early-stage companies in forging connections with investors, major pharma firms, and other strategic players in the life science world. By managing clients’ fundraising campaigns and connecting them to investors who are a good fit, BIC is able to address its, and LSN’s, mission of advancing new and innovative technologies to the clinic.

Interview with Colin Widen moderated by Ashley Durrer

AD: With billions of dollars being poured into digital health, why the sudden increase?

CW: “Healthcare needs to find a way to pay for digital health now that value-based care and hospital incentives are aligned to support lower costs in healthcare with improved patient care. There are new potentials for change within the telemedicine space in light of ongoing healthcare reforms and debate.”

AD: How will that turn out for those seeking funding?

CW: “Digital health initiatives will be the least impacted by changes to the American healthcare system, making them prime opportunities for investment this year.

“There is a much lower cost to creating software, virtual platforms, compliance tools, etc. than creating advances in biologics, drugs, and other life science advancements, making digital health an increasingly popular space for investors. Successfully investing in therapeutics or medical devices requires a great deal of expertise, not to mention the increased risk due to the potential failure in clinical trials. On the other hand, software is a recognizable, lower cost, and scalable business model that is often also easily adaptable when regulations change.”

AD: Where does BIC fit into global funding from client perspectives?

CW: “BIC is working tirelessly to support digital health technologies that will have a real impact on the healthcare system for our doctors, nurses, and hospitals. This year BIC is focused on digital health technologies, assets, and virtual tools, which can support doctors’, hospitals’, and nurses’ efforts with patients. However, this currently excludes consumer-based products and electronic medical record (EMR) initiatives.”

AD: What are some examples of potential best-fit clients?

CW: “Some examples recognized in the market are pill dispensers and medicinal tracking for patient compliance, health portals for patients and doctors, mental health apps, medication tracking, patient monitoring and more.”

AD: What kind of client are you seeking now? Can you share a potential client profile?

CW: “Within our LSN network of investors, feedback clearly shows there is an increasing appetite to invest in niche digital health opportunities.

“Investors are seeking companies within the top-tier of their specialization, and a proven business model within the market. Often these investors want to see that the product, software, tool, etc. are viable, which means it’s already being used within the market e.g. hospitals. This also includes an accompanying value proposition for payors and the company is receiving ongoing revenue for that service.”

BIC Global Network of Digital Health Investors are focused on:

  • Funding of $10M-50M
  • Min $3mm+ ARR
  • Niche companies within the top-tier of their specialization
  • Currently avoiding pure EMR focused and consumer-based products

The Future of Digital Health

There are innovations happening every day to help improve access to healthcare. 2018 has already seen an increase in the debate over healthcare reform, rising insurance costs, and uncertainty of coverage for millions of Americans. Advancements in technologies and virtual tools for doctors and hospitals could really help to streamline processes and reduce overall costs for themselves as well as the patients they serve.

We can’t wait to hear what new innovations are entering the digital health space.

About Colin Widen, CEO

Colin Widen, registered representative, is a seasoned executive with 25 years of sales, trading and portfolio management experience in major investment banks. Colin joined Deutsche Bank where he led a team providing consulting services about alternative asset allocation strategies to family offices and smaller endowments and foundations. In creating BIC, Colin has combined investment skills with the robust investor network of LSN to offer a unique platform. Colin is a registered representative and holds Series 7, 24, 63 and 82 registrations. His specialties include reconstructing hedge fund portfolios. analyzing private equity holdings and helping with strategy and execution of capital raise initiatives across the spectrum of today’s life science assets.

About Boston Innovation Capital

Boston Innovation Capital (BIC), a wholly owned subsidiary of Life Science Nation Holdings, became a FINRA-registered broker-dealer in 2016. BIC works alongside LSN’s other two divisions (LSN’s Investor Platform and Company Platform, and the RESI Conference Group) to support early-stage companies in forging connections with investors, major pharma firms and other strategic players in the life science world.

Be Part of the Healthcare Innovation Boom: Join the First Coast Innovator’s Gathering

10 Jul

By Ashley Durrer, Marketing Manager, LSN

The first half of 2018 has brought to the surface many debated topics not only for the United States but also the world—universal healthcare, innovation, and leadership. This year, headlines continue to arise almost daily detailing reforms to the healthcare system, while other countries continue to make advances in their universal healthcare programs. One of the biggest corporations in the world, Amazon, is accelerating their involvement in the healthcare industry with big-name partnerships, leadership appointments, and strategic acquisitions. They’ve also recently purchased office space in Boston, MA, one of the biggest life science hubs in the world—where Life Science Nation (LSN) began its focus on helping early-stage life science companies seeking capital.

The urgency in healthcare.

Life Science Nation was founded with the intention to move life science innovation forward for a real impact on the global development of healthcare, which has only become more urgent. Throughout LSN’s experience supporting life science companies, lack of access to capital is holding back the advancement of many life science companies. LSN dedicates itself to helping early-stage companies navigate the funding ‘Valley of Death’, which is why LSN created a new three-day event called RESI Healthtech Week. Today, LSN will discuss the benefit of attending Day 1, the First Coast Innovator’s Gathering, for tech hubs across the northeast with technologies or companies looking to change the future of healthcare.

What is the First Coast?

The First Coast, as LSN has deemed it, is the location identified as the premier hub for life science innovation, similar to how Silicon Valley is viewed as the premier (and original) tech hub. Over the years the First, Second, and Third Coast have been identified as hubs across the country made up of different states including Houston and New York City. All have been vying to be central locations for massive innovation in the life sciences. However, Life Science Nation takes the First Coast to include the entire northeast corridor, from DC to MA, including all the premier universities and research institutions in the region.

RESI Healthtech Week’s new First Coast Innovator’s Gathering is focused on expanding the traditional Redefining Early Stage Investments (RESI) Conference to include more nascent technologies and companies in the life science space. By bringing together innovators from the entire northeast corridor with global investors and strategic partners, LSN promotes a one-of-a-kind opportunity for the advancement of healthcare innovation.

Who are the best-fit attendees?

Day 1 will feature the next generation of healthcare innovation and their earliest stage companies from the northeast region: DC, MD, PA, NJ, NY, RI, CT, and MA—now known as First Coast, who are invited to participate in a day of partnering and networking.

Qualifying First Coast Day 1 registrants are the northeast corridor incubators, accelerators, tech transfer offices, university translation initiatives, hospitals, research labs and their constituents as well as the investors and partners that seek them.

Ideal candidates include those seeing funding anywhere from $15k to $2M from grants, seed, and angel funding.

Affordability

LSN created an affordable registration price that will facilitate more startups attending the three-day event. Tickets start at only $500 for tech hubs (includes two tickets) and $300 for each additional constituent member. The pricing structure and benefits are presented in the chart below.

first coast innovator's gathering

Showcase Your Technologies.

The conference will include ample opportunities for you to represent and showcase your technologies to global investors and strategic partners. This includes exhibiting, online features and placements, as well as a competition for a spot to pitch investors during the First Coast Innovation Challenge.

The exhibit hall has limited space for one exhibit table per tech hub (as space allows). Each organization can have up to 5 poster boards for their table to showcase their tech hub members and constituents.

In addition, all tech hubs will be featured in the RESI Healthtech Week Program Guide. Their technologies represented by their constituents and tech hub members will be featured on the newsletter and website with a datasheet.

All qualifying First Coast registrants are eligible to apply for the First Coast Innovation Challenge where the top 5 finalists will give 10-minute pitches to an elite panel of investor judges from 3:00-5:00 during the First Coast Innovator’s Gathering. This will be a rewarding opportunity to pitch your technologies and receive valuable feedback.

Access to global investors.

LSN’s network of early-stage global investors will be able to see all the key players in one place and learn about the innovative technologies coming out of the First Coast.

 A day of partnering and networking.

Day 1 of the RESI Healthtech Week will feature the First Coast Innovator’s Gathering; partnering and networking opportunities, just like it’s traditional RESI.

The RESI Partnering Platform helps you find nontraditional partners from the newest sources of capital, including family offices, foundations, academic institutions, and philanthropic organizations that will be a fit for your technology and stage of development. Attendees can schedule up to 16 meetings using the Partnering Platform. It will open one month before the conference, so companies, global investors, and strategic partners can request and book meetings in advance. Some key highlights of the Partnering Platform include:

  • Review profiles of other RESI Conference participants.
  • Schedule one-on-one and/or group meetings.
  • Build your customized RESI Conference schedule, from panels to presentations to partnering meetings.
  • The system will be available one month before and one month after the conference for ease of use.
  • Launches August 6th for RESI Healthtech Week (September 5-6th) partnering.

In addition to the Partnering Platform, attendees can also participate in ad hoc meetings at exhibit tables and poster boards throughout the day.

Venue Information

The First Coast Innovator’s Gathering will take place at the Boston Marriott Copley Place, 110 Huntington Ave, Boston, MA 02116, on September 5th, 2018 followed by the traditional Redefining Early Stage Investments Conference on September 6th, and the Entrepreneur’s Academy Workshop Series on September 7th.

Registration starts at 7 AM. Exhibit halls and meetings are available from 8 AM to 5 PM.

In conclusion…

Life Science Nation will continue to connect early-stage companies with global investors and strategic partners through RESI Conferences and first-in-class data platforms, in the hope that downstream we can help bring treatments to the patients that need them. As the landscape for healthcare and healthcare policy changes, so too will LSN in order to meet the needs of the early-stage players.

We hope to see you in September. Sign up today.

Marketing Collateral for Your Fundraising Strategy

5 Jul

By Dennis Ford, Founder & CEO, Life Science Nation; Creator of RESI Conference Series & RESI Healthtech Week

If you haven’t heard, Life Science Nation provides consulting services for branding and messaging, both critical to the fundraising process. The LSN mantra is, “We echo to our clients what the investors tell us they want to see”. Through conversations with investors through the years, LSN has the knowledge to help shape your marketing collateral to address what investors are looking for, whether you meet during a RESI Conference or on your own time.

Top Three Pieces of Marketing Collateral You Need

There are three key marketing documents investors generally evaluate to form a first impression of your company: the executive summary, pitch deck, and company website. These three pieces of content have one purpose: they serve to whet the target investor/partner’s appetite and convince them to request a meeting with you and start a dialogue. Below is a list of all supporting marketing collateral you may need for your fundraising campaign. This article will go into further detail on the executive summary, pitch deck, and website and what the content should highlight.

Marketing collateral every entrepreneur needs.

If you are looking for more detailed information on defining and developing your marketing collateral, please read Chapter 6 of Dennis Ford’s book, “The Life Science Executive’s Fundraising Manifesto“.

What “value” does your business add?

One key takeaway from all your marketing collateral should be the value of your company and its technology. Investors want to easily understand your message and value-add right away, no matter what the marketing collateral. Investors tend to be very busy, but if you can pique their initial interest, you will have plenty of opportunity to provide more information as the dialogue unfolds. The investor does not want to have difficulty understanding your company value so make sure you have a clear message for them.

There is no standardization.

Many of our clients go through a learning curve due to the lack of standardization of the fundraising collateral (executive summary etc.) required by investors. This makes it extremely difficult to provide a course on the basics of fundraising branding and messaging. This has led to the service we provide, creating custom marketing collateral.

An investor can receive as many as 100 solicitations per week. Investors have become experts at skimming and looking for a spark to ignite their interest. If that is not found, they quickly move on to the next opportunity.

How to get started.

An executive summary (ES) is typically no more than 2 pages and can be accompanied by a visual PowerPoint (your pitch deck) of 10-12 slides. Usually, they are sent together when you reach out for an initial introduction as it provides the investor with key background information upfront. The goal is to move them from either document to your website for more detailed content.

Here are five main points we have learned regarding the ES and pitch deck.

  1. Send both an executive summary and a pitch deck. Some folks click on an executive summary and others click on the deck. Most investors have an innate preference for one or the other. Since you won’t know before reaching out, LSN recommends that you send out both.
  2. The executive summary is the story of your company and how you got to your current state.
  3. The pitch deck should reflect what is in the executive summary, but in bullet form, with the addition of more information that shows the value-add of your firm and product.
  4. The pitch deck is your tool to present your company position to investors, therefore replacing your voice. It needs to stand completely on its own because it is read in your absence. Unlike a standard deck used for a presentation with bullets designed to trigger your dialogue, the pitch is being read as it is. The challenge is to be able to deliver the complete message with as few, concise words as possible and no need for a presenter.
  5. Remember, it’s the investor’s first introduction to your company. The investor will not have the full context, and therefore some level of contextual detail may be necessary.

Your website represents your company brand.

Your company website is a detailed representation explaining your company and its technology. It needs to offer a “deep dive” on the company and team, more detailed than is possible in your executive summary and pitch deck. The website should provide all of the detail and context that tell the full story of your company and its value. Even so, it is necessary to maintain consistency with your language and provide a clear message.

If done right and the message comes across, then the target partner will be able to assess that you’re a good fit and decide to initiate a conversation. The executive summary, the pitch deck and the website are all created for one reason – to give enough compelling information that an investor decides to initiate the first meeting.

Remember, it’s about the buyer: a busy investor with cash to allocate. Keep in mind they will do a quick scan of your deck and executive summary. They will be looking for something that will impart enough interest that they will want to have a chat with you and your firm.

 

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