Digital Fatigue and the Future of Partnering

19 May

By Rory McCann, Marketing Manager & Conference Producer, LSN

It will take decades to understand the full impact of the past couple years on the healthcare industry. These impacts range from public health adherence to treatments and even the rate of pharmaceutical development. However, beyond the obvious healthcare impacts are those that change how we work, interact, and communicate regularly. All these changes point to a need for connectivity, but also flexibility. Digital partnering has been a lifeline to many startups during the pandemic – building roads into networks of capital and licensing partners. However, as we move back into in-person partnering, the question remains is there a place for digital partnering in the future?

At Life Science Nation (LSN), we frequently source feedback from our clients and community. Surveys, one-on-one interviews, and conversations provide valuable insight into how market shifts have a real impact on the RESI network. We hear from the startup founder who is strapped for cash, looking for ways to connect with well-matched investors and strategic partners. For these clients, digital partnering is a low-cost alternative to in-person events. We also hear from busy investors, for whom the pandemic has increased productivity in that they can pack their days with meetings all from the convenience of home. We’ve also heard from entrepreneurs who would prefer to use their partnering budget for an optimum in-person option, as well as investors who have told us that it’s the quality of the in-person meeting that makes the deal, not the number of meetings in a day.

Digital fatigue is real, but it’s more complicated and nuanced than a single process or platform. One cause of fatigue is likely linked to the excess time and resources it takes to learn new systems and optimize them, not to mention the frustration that comes with knowing there aren’t other options available. We are now met with more options in the form of digital, in-person, and various forms of hybrid events. Going forward, it’s the goal of RESI to always offer attendees opportunities to connect with the partners who will join them along the way to their next milestone. This may take new forms but will prioritize both digital and in-person events to accommodate the unique needs of the early-stage ecosystem. As we look forward to our upcoming digital and in-person events, we hope to hear from our community how we can best support their efforts in continuing the important work they do to reshape the landscape of healthcare.

Digital RESI returns June 7-9 and may be the last chance before the summer breaks to connect with potential partners who are a fit for your product and stage of development. Participating in Digital RESI June could launch the second half of your 2022 global partnering campaign, with an in-person RESI September, Digital RESI November, and RESI JPM to round out the calendar. If you’d like an inside look at investors who are signed up who may be a fit for your needs or have questions about the digital format or your marketing collateral, contact us and we’d be happy to help!

Want to learn more? The Business Development team at Life Science Nation is available to answer questions and share additional details to help you meet your partnership goals!
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Alex
Greg Mannix
Vice President International Business Development
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Candice He
VP, Business Development & Global Investment Strategist
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Antoinette Lowre
Manager of Business Development
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Alexander Vassallo
Manager of Business Development
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