By Dennis Ford, Founder and CEO of Life Science Nation, Creator of the LSN Partnering Conference Series
Check out a recent list of the top challenges startups face when entering the early-stage fundraising arena. Each challenge is linked to an article tackling these and similar issues.
- Migrating from regional mindset to global partnering arena
- Understanding that deals take 9-18 months and identifying vehicles that can assist in partnering campaigns early
- Defining and understanding their competitive landscape
- Compiling a global target list (GTL) that is a fit for product and stage of development
- Understanding the cost of launching and executing a global partnering campaign ($60K-$90K)
- Developing branding and messaging that highlights unique company value that is clear, concise, and easy to understand
- Implementing a CRM to activate and organize global campaign, which includes ongoing curation of partner list, outreach initiatives, and tracks status and to-do list for all meetings
- Hitting the road with phone and email canvassing, as well as traveling to conferences to engage partners
- Learning the art of follow-up (99% of all startups fail here)
- Learning how to efficiently partner at a partnering conference
Life Science Nation is committed to facilitating well-fitting meetings between founders with innovative assets and the capital and channel partners who seek them. Our Redefining Early Stage Investments (RESI) conference returns in a virtual format June 7-9. Register today and save $300 on super early bird rates by April 15!
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